elemental sock
elemental sock
This project was a collaboration with HEMA, who tasked us with developing a weather-related product for their outdoor section.
By combining our collaboration skills with unique touches, such as presenting barefoot in a natural setting, we portray the meaning and importance of the “elemental sock” project. Using analog and digital media such as video, we gave a clearly relatable presentation to the target group. We tried to make a clear point of why barefoot shoes are more beneficial to the human body and how reconnecting with nature has been lost as a marketing tool, especially in big brand advertisements and stores.
I had the privilege of collaborating with Nick, Ben, and Vlada, and I was thoroughly impressed by our collective teamwork. Together, we conceptualized a comfortable barefoot slipper tailored specifically for outdoor use. Embracing the barefoot concept, our slipper featured a thin sole, enabling users to freely connect with the Earth without the confines of a typical shoe.
